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	<title>Jerry Bell's World &#187; music</title>
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		<title>Maintaining Musical Groups As A Brand</title>
		<link>http://www.jerry-bell.com/maintaining-musical-groups-as-a-brand/</link>
		<comments>http://www.jerry-bell.com/maintaining-musical-groups-as-a-brand/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 16:46:34 +0000</pubDate>
		<dc:creator>jerry</dc:creator>
				<category><![CDATA[finance]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://www.jerry-bell.com/?p=67</guid>
		<description><![CDATA[I was driving home the other day, listening to Squizz on XM. A new song started and a glanced down at the screen on my dash and saw that it was the group Dokken. I listened, but I didn&#8217;t recognize the song, though it was clearly Dokken. At the end of the song, the DJ [...]]]></description>
			<content:encoded><![CDATA[<p>I was driving home the other day, listening to Squizz on XM.  A new song started and a glanced down at the screen on my dash and saw that it was the group <a href="http://en.wikipedia.org/wiki/Dokken">Dokken</a>.  I listened, but I didn&#8217;t recognize the song, though it was clearly Dokken.  At the end of the song, the DJ announced &#8216;that was a new from Dokken&#8217;.  Holy smokes, Dokken is still making albums!</p>
<p>I have a long drive, so my mind tends to wander.  I started to ponder the question: &#8220;why don&#8217;t musical groups continue to maintain an ongoing brand, even after the original artists fade away?&#8221;, like <a href="http://en.wikipedia.org/wiki/Pantera">Pantera</a> and the Beatles.  It seems that successful groups spend many years, and millions of dollars in building their brands, and that the brand essentially dies once the group disbands.</p>
<p>Allowing popular bands to dissolve is akin to the management of a successful company saying &#8216;well, that was quite a ride, time to go our separate ways&#8217;, and the company dies then and there.  There is one clear problem with this example &#8211; musical artists continue to make money after the group disbands, because their works continue to sell without additional effort by the former group.</p>
<p>I suspect that the major problem with the continuity of musical groups is the pervasive use drugs, and general bad behavior and even worse business decisions.</p>
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