Internet Marketing Terms

Posted by jerry as Internet Promotion

This is a list of common terms and acronyms and their definitions.

• Back link
  • A link placed on a different site that links back to the target page or site.
• Dofollow Link
  • By default, back links are considered ‘do follow’, if the link code does not contain the tag “rel=nofollow”. Do follow links are processed by search engines and used in the calculation of site relevance.

• Link Baiting
  • Generic term for a way to lure visitors on other sites into visiting your site. This is generally done with a controversial teaser.
• MFA (Made For Adsense)
  • This is a term used to describe web sites whose clear goal is to host advertisements.  They are often lacking content and poorly organized.
• Nofollow Link
  • A type of back link that contains the tag “rel=nofollow”. Most search engines essentially ignore these links in the determination of site relevance, as the owner of the site with a ‘nofollow’ tag is indicating that the appearance of the link is not a vote for the relevance of target site. These are commonly used on forums and blogs where the general public can post links without the approval of a site owner. Some SEM’s believe that using ‘nofollow’ on a site will prevent that site containing the links from being negatively impacted ranked by the quality and/or quantity of links on that site.
• Off Page Optimization
  • A general term that refers most commonly to link building to a site.
• On Page Optimization
  • Structuring the content of a page to maximize the value that search engines perceive as they crawl a site. This is generally done via meta tags, titles, H1 tags, and the repeated use of a specific word or phrase that the optimizer wishes to have a high SERP for.
• PR (Page Rank)
  • A 0 to 10 ranking issued to all web sites by Google that indicates the level of authority that Google has interpreted. Page rank can be viewed when using the Google Toolbar and visiting a given site. Page rank is allegedly one of roughly 200 variables that Google uses to determine the SERP of a particular site for a particular search term.
• SEM (Search Engine Marketing or Search Engine Marketer)
  • The business of, or someone who works to increase the SERP ratings for a particular web site or web page, generally for the purposes of making money.
    
• SEO (Search Engine Optimization or Search Engine Optimizer)
  • Same as SEM.
    
• SERP (Search Engine Results Position)
  • The position of a web page in the result set from a search engine when a particular key word or phrase is searched.
• Splog (Spam Blog)
  • This term describes blogs that are the web page equivalent to spam email.  They serve little purpose other than to promote a site or product.