16

Aug

How Do I Get More Traffic To My Website?

Posted by jerry as Internet Promotion

Increasing Traffic To Your Web Site

There are now tens of billions of web pages on the Internet. Driving traffic to your site can be very difficult. This post is meant to serve as a basic primer to increasing the amount of traffic on a site.

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07

Aug

How Do I Add Pictures To Google Images?

Posted by jerry as Internet Promotion

There is no obvious way to add images to the Google Image Search for the beginner. Google Images search results come from the pictures that Google’s web crawlers find on the Internet. To get an image included in GIS, you will need to:

  1. Find a place to host the image, such as photobucket
  2. Place a link to the photo on a web site using the <img> tag.

Alternatively, images can be uploaded to a blogspot or wordpress blog when writing a page or a post by using the “add an image”.

Additional suggestions to allow GIS to properly categorize your images:

  • Label the picture with a caption.
  • Use the “alt” phrase in the <img> tag
  • Name image file to relate to it’s contents.  i.e., pictures-of-lilies.jpg vs. DSC001.jpg

Getting Google to crawl your site is another trick.

03

Aug

Internet Marketing Terms

Posted by jerry as Internet Promotion

This is a list of common terms and acronyms and their definitions.

  • Back link
    • A link placed on a different site that links back to the target page or site.
  • Dofollow Link
    • By default, back links are considered ‘do follow’, if the link code does not contain the tag “rel=nofollow”. Do follow links are processed by search engines and used in the calculation of site relevance.

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03

Aug

Search Engine Optimization For The Simple Machines Forum

Posted by jerry as Internet Promotion

There are several simple but effective SEO tricks to optimizing a Simple Machines forum.

URLs

First, is the URL structure. Search engines value the descriptiveness of a URL. By default, SMF uses URL’s that are worthless for SEO. An SMF mod, called Pretty URLs, will rewrite your URLs to be far more useful for a search engine. Pretty URLs is very simple to install, but a common problem is to ensure that .htaccess is writable, and that the root directory is writable.

Notice the difference (these links all go to the same post):

  • Default SMF URLs: http://www.cyvin.com/index.php?topic=2969.0
  • Search Engine Friendly URLs: http://www.cyvin.com/index.php/topic,2969.0.html
  • Pretty URLs: http://www.cyvin.com/offtopic/unleaded-gas/

Pretty URLs use the title of the post topic as part of the URL.  This will help search engines to properly classify the page and build a stronger connection between the the page and the title of the post in search results.

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